Hotel Owner’s Salary – Everything You Need To Know

 February 05, 2019

Investors buy hotel franchises for a variety of reasons.  Undeniably, one of the most powerful motivations is to personally deliver hospitality services to customers.  Many investors love the lifestyle of making others happy by providing clean, efficient accommodations.  Of course, this also includes interesting amenities and a quality experience.  These investors become owner/managers of the property they buy.  This is as opposed to others who snap up one or more hotel properties and install a management team in each.  In this article, we focus on owner/managers to see what kind of remuneration they can expect.  This remuneration would be in the form of hotel owner salary, and/or a hotel manager salary.

Typical Hotel Owner’s Salary

According to, the average U.S. hotel manager earned $106,854 as of January 31, 2019, with a salary range of $75,820 to $139,071.  This number encompasses both owner/managers of franchise and private hotels, and non-owner general managers of large, corporate-owned properties belonging to Marriott, Hilton, and all the other giants in the industry.  We won’t spend time on this latter group.  Instead, we focus on the purchase and management of a franchise or private hotel by the owner. 

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Franchise Hotel Owner’s Salary

The hotel owner salary for a franchise property is modest.  According to, the owner of a chain hotel can expect an average hotel owner’s salary of $50,000, with a range of $40,000 to $60,000 a year.  Don’t forget, the owner is paying a 4% to 6% franchise fee.  He is also repaying, with interest, the financing on the property’s acquisition cost.  This can easily top $5 million.  As we explain below, the numbers are different for the owners of small private hotels.  Naturally, the owner of a mega-chain company with dozens or hundreds of franchises is no doubt pulling in millions.  But, it’s safe to say that this owner is managing the company, not a hotel.

The $50,000 hotel owner’s salary doesn’t tell the whole story, however.  For many, the purchase of an initial franchise hotel isn’t about simply operating the property.  Rather, they view the investment as a chance to learn the business from the inside. By doing so, they prepare themselves for:

  • Swapping up to a private boutique hotel where the income is much higher
  • Becoming a general manager at a luxury hotel or resort (and pulling in a six-figure, hotel manager salary), or
  • Landing an executive job at one of the big hotel corporations.

For others, the salary is less important than the service-oriented lifestyle and the pride of running a business.

InterContinental, Hilton, Marriot, and Choice hotel franchise opportunities

Hotel Franchise vs Private Hotel Ownership

Private Hotel

Owning a private hotel can be quite different from owning a franchise property.  When you own a franchise, you must follow the operational procedures specified in the franchise agreement.  And, you must make improvements according to the property improvement plan (PIP).  Also, you must turn over a percentage of your gross income to the franchisor.  This is paid in the form of a franchise fee.  All of these costs eat into the money left over to pay a hotel owner’s salary.  Furthermore, the franchise flag determines your hotel’s personality.  You will not be turning your budget hotel into a luxury resort unless you reflag it.

Hotel Franchise

In return, buying a franchise is a great way to learn the business, as the franchisor will provide you with training and support.  You don’t pay marketing costs, thanks to the advertising budget of the franchisor.  In addition, once the franchise agreement expires, you have the freedom to unflag the hotel.  This makes the hotel private and unaffiliated.  Or, you can reflag the hotel to a higher level brand. 

The Difference

By contrast, the owner/manager of a private hotel can aspire to a much higher hotel owner salary.  First, there is no franchise fee to pay.  But more importantly, you can reshape the property as you desire.  For example, a savvy investor might purchase a run-down or vacant property in a neighborhood that is turning around or gentrifying.  He can then redevelop it into a high-class boutique hotel.  From there, he would either flip the hotel for a large gain or hold and operate it as the owner.  If he keeps the hotel, he could draw a hotel manager salary.  This hotel manager salary would then be much higher than that of the small franchise owner.  Naturally, these private hotels are extremely tight-lipped about their finances. 

So, it’s hard to say what the hotel manager salary would be.  But it’s certainly going to be much higher than the profit from a small franchise motel.  Especially one catering to overnight travelers on the interstate or secondary road.

The owner of a private, modest property hotel might want to add a restaurant and/or bar.  This could swing the hotel to more upscale clientele.  And, it could open a second stream of earnings to boot.  Alas, the franchise agreement for a budget hotel or motel might exclude this type of consideration.

In sum, owning a private hotel provides you a higher hotel owner’s salary and more freedom of action.  A franchise owner earns a lower hotel owner’s salary.  However, he receives operational and marketing support that can make the difference between success and failure.

Read more about how to succeed as a hotel owner with the article, How to Own a Hotel: 12 Tips for Explosive Success.

Tax Information for Hotel Owners

The current tax environment is friendlier to hotel owners on several counts, which can boost a hotel owner’s salary:

  • If you own your hotel through a limited liability company, you are eligible for the new 20% qualified business deduction.  This could potentially be a huge boost to your hotel owner’s salary.  This deduction is fully available when your taxable hotel owner’s salary is below $315,000 and you file a joint return.  The deduction begins to phase out until your hotel owner’s salary reaches $415,000, at which point it vanishes. 
  • If you own your hotel through a C Corporation, your top tax bracket has dropped from 39% to 21%.  Once again, this tax savings can translate into a higher hotel owner’s salary.
  • Any fixed asset you put into service after September 27, 2017 receives a 100% bonus depreciation.  This would be instead of the old 50% rate.  This allows you to deduct the full cost of fixed assets in the year you place them into service.  These fixed assets include:  furniture, fixtures, equipment and certain kinds of property improvements.  There is no limitation on the amount of bonus depreciation that you claim.  Faster depreciation means a fatter operating profit and potentially a more generous hotel owner’s salary or a hotel manager salary.
  • Speaking of depreciation, the Section 179 write off of fixed asset costs is now $1 million.  This is phased out dollar-for-dollar as your total asset purchases go above $2.5 million.

By operating as an LLC, your hotel owner’s salary is simply the net earnings that pass through your LLC tax-free.  Your tax bill depends on your bracket.  The tax brackets expanded in 2018 (i.e., you can stay in your bracket longer).  And, the top tax rate dropped from 39.5% to 37%. 

Assets America® Finances Hotel Purchases

If you’d like to unlock the many benefits, including a hotel owner’s salary, of owning a franchise or private hotel, contact Assets America® to arrange financing, especially if you are looking to buy a franchise hotel or a private hotel or that doesn’t offer franchisor-supplied financing.  By the way, we also offer large construction loans.  Building a new hotel, renovating a hotel, or converting a property into a hotel, call us!  If you need $20 million or greater, Assets America® should be your first choice for quick, efficient funding.

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